Want to share someone else's content on your website or on social media? Here are a few tips that should help you curate content.
Read MoreAre you wondering if a proactive public relations effort will work for your company? Follow these steps to find out.
Read MoreDo you want your customers to pay more attention to the content you produce? Start by writing more engaging headlines. Here's how...
Read MoreA tagline gives a company or a project (campaign) extra meaning to customers. Here are a few tips for creating a memorable tagline.
Read MoreThe goal of a press release is to get someone to read it and take action. Too many people focus on just getting a release printed. When you make quality your goal, I guarantee your release will not only be published, but it will also spur people to take action in the form of reading the release all the way to the end, visiting your website and/or reaching out to a sales person.
Read MoreGood quality content is often thought to be part of marketing, but truth be told it is the hardest working member your sales team. Why? Content doesn’t take breaks, it is always there when a customer has questions and needs information about your products and service.
Read MoreTo make sure you are getting the most bang-for-your-buck from your press release, it is important that the content is structured in the right way to grab readers’ interest and keep their attention. The inverted pyramid is a writing style used by journalists and other writers to illustrate how information should be prioritized and structured in a text.
Read MoreTrade show season is here! Here are a few tips to invite the media to your booth...
Read MoreUnless you’re in the marketing biz, chances are that you don’t fully understand what public relations is and/or how it is different from advertising.
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