Are you wondering if a proactive public relations effort will work for your company? Follow these steps to find out.
Read MoreDo you want your customers to pay more attention to the content you produce? Start by writing more engaging headlines. Here's how...
Read MoreThe goal of a press release is to get someone to read it and take action. Too many people focus on just getting a release printed. When you make quality your goal, I guarantee your release will not only be published, but it will also spur people to take action in the form of reading the release all the way to the end, visiting your website and/or reaching out to a sales person.
Read MoreTo make sure you are getting the most bang-for-your-buck from your press release, it is important that the content is structured in the right way to grab readers’ interest and keep their attention. The inverted pyramid is a writing style used by journalists and other writers to illustrate how information should be prioritized and structured in a text.
Read MoreUnless you’re in the marketing biz, chances are that you don’t fully understand what public relations is and/or how it is different from advertising.
Read MoreIf you want more than just editorial placements from your PR efforts, you have to invest in developing quality content that your audience will actually want to read.
Read MoreWhen was the last time you've visited your customers on the job? Spending time on a jobsite will give you the competitive edge to out market your competition.
Read MoreHave you ever flipped through a magazine (or scrolled through an industry website) and saw an article about your competition? If the answer is “yes,” then your competition is most likely implementing a proactive public relations efforts and using a variety of PR Tools, such as a case study, to build awareness of their company’s brand.
Read MoreScheduling media visits at tradeshows is a great way to build relationships and get more press coverage. Here's how to get it done...
Read MoreThe success of a PR campaign is in the details. Follow these tips to achieve success with your next press conference or media event.
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