Are you wondering if a proactive public relations effort will work for your company? Follow these steps to find out.
Read MoreThe goal of a press release is to get someone to read it and take action. Too many people focus on just getting a release printed. When you make quality your goal, I guarantee your release will not only be published, but it will also spur people to take action in the form of reading the release all the way to the end, visiting your website and/or reaching out to a sales person.
Read MoreTo make sure you are getting the most bang-for-your-buck from your press release, it is important that the content is structured in the right way to grab readers’ interest and keep their attention. The inverted pyramid is a writing style used by journalists and other writers to illustrate how information should be prioritized and structured in a text.
Read MoreUnless you’re in the marketing biz, chances are that you don’t fully understand what public relations is and/or how it is different from advertising.
Read MoreWhen was the last time you've visited your customers on the job? Spending time on a jobsite will give you the competitive edge to out market your competition.
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