writing — Insights — Signature Style PR

Grab Customers’ Attention with Better Headlines

Do you want your customers to pay more attention to the content you produce? Start by writing more engaging headlines. Here's how...

Content Marketing, Public RelationsTodd VersteegJanuary 1, 2024Headlines, press release, article, writing, content marketingComment

Write Better Press Releases Using the Inverted Pyramid

To make sure you are getting the most bang-for-your-buck from your press release, it is important that the content is structured in the right way to grab readers’ interest and keep their attention. The inverted pyramid is a writing style used by journalists and other writers to illustrate how information should be prioritized and structured in a text.